OUR GENERATION: STYLISH, HEALTHY AND INFORMED™
Membership • Marketing • Media & Entertainment
Momentum Women LLC is a local market-centric media, marketing, membership and live event programming company that informs and entertains the under-served and powerful global audience of women age 35+ by producing, aggregating and distributing editorial, entertainment and branded original programming across multiple screens and platforms including television, mobile, radio, web and live events.
All distribution points include live, recorded, semantic and contextual publishing/broadcasting. Broadcast formats include short- and long-form programming. Contextual Web Publishing formats include semantic, video, audio, and still images published and syndicated via Network platform ceslie.com and entertainment company partners. Radio programming, licensing, syndication and distribution is via Live365. Live events include presentations, direct marketing, sampling, demonstrations and speaking engagements. Programming properties include the "You, Better!" show; "Ask Ceslie" and "Ceslie's Picks" TV segments; "The Better Half" interviews and profiles; "The Ceslie Show" daily radio show; the "Momentum Women Award" live event and video show; the "Momentum Women Live Radio Mixer." The Network's website, ceslie.com, is a semantic publishing engine with a modular architecture. The platform delivers Web 2.0 functionality that allows the syndication and distribution of content over a host of devices, from mobile phones to PCs and high definition television.
Momentum Women™ Media & Entertainment was founded in May 2005 by a group of media and entertainment professionals and its editor-in-chief Ceslie Armstrong, a veteran magazine journalist, television personality and globally recognized spokesperson to service the fastest growing, most "affluential" yet under-served market: women age 40+. CESLIE is a brand synonymous with delivering high-quality, straightforward, how-to original programming and information to women who aspire to provide a better future for herself and family. The Network produces and syndicates original programming for distribution across traditional media channels.
Chosen for their integrity, top production skills, credentials, and passion for the message, the Company’s management oversees the production of fresh, entertaining, reliable, and trusted editorial programming. Armstrong and her production team, columnists, and industry experts bring years of experience in traditional media including major network television producers, glossy magazine editors, and wellness professionals who deliver consistent, top quality information and entertainment by providing solutions and how-to advice to engage and encourage their loyal and powerful audience.
- Ceslie J. Armstrong, Co-founder, Chief Creative Officer and Editor-in-Chief
- Jeffrey Dash, Co-founder and C.E.O.
- Paula Batson
- Kathy Jones-Bettencourt
- Sandra Castellanos
- Emily Conner
- Sarah Dash
- Diane Decker
- Barbara Gaines
- Lori Heiss
- Lori Hoberman
- Aari Ludvigsen
- Patrick McMullan
- Sharon P. Rutter
The Momentum Women audience and membership and audience has a youthful attitude, and is actively striving to live a healthy and stylish life. Members are age 32-65+ and includes the Baby Boom generation. Known as the “Me” and “Beatles to Botox” generation, baby boomers have an estimated annual spending power of $2 trillion and women make the buy decision in the household as the family caretakers.
Ceslie Armstrong and Momentum Women have a significant and loyal W40+ following. The management team has a solid understanding of how to reach and retain this demo. The audience is educated, engaged in planning her family’s financial future, knowledgeable about aging, involved in her community, taking care of her immediate and extended family, planning to travel extensively, likes to dine out, entertain, and be entertained.
Approximately 80% have children, 50% are married, 70% work professionally, 100% know that if they look good-they feel great!
DID YOU KNOW THAT:
•70% of new businesses are started by women
•Women influence $90 billion+ dollars of electronics purchases
•Nearly 50% of women say they want more green choices
•Women determine 80% of consumption, purchase 60% of all cars and own 40% of all stocks
When women are aware you support women owned businesses…
•79% would try your product or service
•80% would solidify their brand loyalty
Some facts about American Baby Boomers (age 43-61):
•Estimated Spending Power: $2.1 trillion
•Total Households: 22 million
•Life expectancy for women is age 80.1
•Every 7 seconds another person turns age 50
•Consider age 60 to be the new “40”
•Annual Average Household Income: $58,500
•Open to new experiences and brands (unlike Traditionalists)
•Believe it’s not just about living longer, it’s about living better!
•Average Spending per Household: $45,500
Women account for 85% of all consumer purchases including everything from autos to health care:
- 91% of New Homes
- 66% PCs
- 92% Vacations
- 80% Healthcare
- 65% New Cars
- 89% Bank Accounts
- 93% Food
- 93% OTC Pharmaceuticals
Women represent the majority of the online market:
- 22% shop online at least once a day
- 92% pass along information about deals or finds to others
- 171: average number of contacts in their e-mail or mobile lists
- 76% want to be part of a special or select panel
- 58% would toss a TV if they had to get rid of one digital device (only 11% would ditch their laptops)
- 51% are moms
QUICK ARBITRON STATS
•An estimated 69 million Americans listen to online radio monthly the weekly audience is composed of 48% women
•Momentum Women’s demo of age 35+ makes up 54% of online radio listeners